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CounterEvolution
New York-based CounterEvolution re-purposes wood from bowling lanes into furniture. The company’s founder, Jim Malone, came across a 7-foot slab of reclaimed bowling lane and was inspired by the beauty and character of the old Heart Pine. Jim began experimenting and built a counter for his New York apartment.
Around the same time, Malone started building a log cabin called Little Big North on twelve wooded acres in Catskill, NY. This project brought together elements of sustainability, rustic design, and modern decor, which would merge into the foundation for CounterEv and its initial furniture lines: Modern Rustic and Industrial Green.
Little Big North now has four bedrooms and two full baths and is a peaceful, country oasis, tastefully decorated and furnished with a generous amount of CounterEv tables, benches, and chairs. The home is available for short-term rentals of weekends, weeks and months and has been enjoyed since 2006 by families, nature lovers, skiers, hikers and countless others who want to relax and enjoy a tranquil getaway at an authentic log home. CounterEv customers receive 20% off rental rates.
From its factory in Brooklyn, NY, CounterEvolution has re-imagined the possibilities of reclaimed bowling lanes and other materials. The company’s eco-friendly products can be seen in such sustainability-minded establishments as Starbucks, Danny Meyer’s, Shake Shack, Sweetgreen, and many homes featuring green materials and modern design.
CounterEvolution’s pieces are still made of old wood and steel rescued from closed bowling lanes and other buildings and structures before they’re torn down, but that’s only part of the story.
Malone’s vision for CounterEvolution goes beyond re-purposing of the rare Heart Pine found in defunct bowling centers. CounterEvolution is a complete green-friendly business at its highest level – designing and building quality furniture, commercial installations, and a variety of items for the home that exude an elevated sense of artistry, craftsmanship, and functionality.
