Aerin Lauder recently launched AERIN, her own beauty line. Tapping into a woman’s desire to feel beautiful, chic, confident, and relaxed, the mother of two has created an initial collection of beauty essentials that is feminine and fresh!
A graduate of the University of Pennsylvania’s Annenberg School of Communications, Aerin learned the industry from her famous grandmother Estée Lauder – holding various executive roles including Senior Vice President and Creative Director. She maintains a current role as Style and Image Director for Estée Lauder.
Said Aerin, ”Estée was an incredible role model. She taught me the importance of passion, style, hard work, family and, of course, all things beautiful. Her dream to make women feel beautiful and special still lives on today. My vision is to create a beauty and lifestyle brand shaped for my generation and those to follow.”
AERIN is a global lifestyle brand that includes beauty products, fashion accessories, and home décor items. The brand’s initial line is limited to beauty products, but expansion in 2013 will include fabrics, home furnishings, footwear, and sunglasses. AERIN is currently available online at AERIN and Harrods.